The Importance of Localization Services Across Industries
We live in a hyper globalized world. Globalization has not just transformed your day-to-day lives, but also drastically altered how your businesses operate. Previously, only some giant organizations would expand their operations globally, as it would require them to spend a fortune. Today, with digital platforms, there are many small businesses that can sell their products and services to overseas customers.
You cannot successfully expand your business to foreign markets if you’re using the same business model as your local market. To make your business marketing and branding strategies resonate with the foreign market, you can get localization services. For instance, if you want to launch a game in a foreign country, you must get professional game localization services to make your game linguistically, culturally, and legally amiable for the target market. In this way, people are more likely to play your games because they think that the game is developed for them.
In this article, we’ll talk about different industries that must adopt localization services to make their brand seem familiar and trustworthy.
E-commerce
Digitalization of businesses makes e-commerce a million dollar industry. One thing that prevents e-commerce stores from penetrating foreign markets is the language barrier. According to the statistics, European people only like to shop from online stores if information is provided to them in the language that they understand. To your surprise, 42.5% won’t shop if the information is in another language, which is why professional translation services are in high demand.
The e-commerce market in Asia and the Pacific region is complex because there are older generations that don’t speak English. Going for localized services is the best strategy for e-commerce stores to make their mark in an oversaturated market. The best example of an e-commerce store is Amazon. They have localized their website and deal with every market according to cultural and regional nuances. This is exactly how localization in e-commerce works.
Software & mobile apps
Many developers think that English is a basic language for software. Because 20% of the world’s population speaks this language. Here the point to ponder is why go for localization services if people can use the software in English?
There are high chances that your software falls flat in some foreign markets if it is available in English only and it may not resonate with their local culture, regardless of the quality of its features. Therefore, software developers who want to step into multiple markets should get assistance from local LSPs, as they may offer the best software localization services in any market. They will help you localize the images, colors, and language to enhance the user experience.
The study called The Impact of App Translations revealed that in the localized iPhone, download rates increased to 128% and led to a 26% boost in revenue.
Gaming
The report by Statista concluded that 180 billion apps have been downloaded from the Apple App Store, and out of these downloads, the most important category is gaming. The game developers should take leverage from these statistics, and to get noticed in the world of gaming, they can invest in game localization. It will significantly increase the chances that people will download and install the game if it is in their native language.
The other thing to keep in mind is that this industry soon has to face major challenges, like moving to a subscription-based business model. In this process, gamers do not need to purchase or download games; instead, they have to log in to their account and enjoy streaming.
As a subscription based model depends on recurring revenue from a large and diverse player base, localization can help a gaming company appeal to more players from different regions, allowing them to make language and culture related adaptations to their games.
Banking & finance
Financial services deal with banks, accounting, and assurance companies. It is one of the dynamic industries and requires language services for effective communication.
Let’s imagine you are making financial reports with calculations and you need to send the report to the China office. Here you must take into account how the people in China can understand the financial report made in the USA. The solution to this problem is going for financial localization services.
Financial information is susceptible. Any error in financial information can turn profits into losses. Moreover, the confidentiality of the data matters a lot. Therefore, it’s important to work with a professional translation agency that provides seamless translation and localization solutions with complete confidentiality.
Tourism
When you’re traveling to a country, wouldn’t you appreciate it if you could easily find information and communicate with locals seamlessly?
Tourists explore different cultures through traveling, and most of them can’t really speak or understand local languages. That is why it is so important for travel companies to offer their services in multiple languages, considering regional and cultural nuances. Localization services provide a feeling of comfort while planning your trip abroad.
Let’s imagine a traveler from China lands on your website. If everything is in English, they might feel lost and confused. But if you have a Chinese-localized version of your site, they will feel at home and likely to book a trip with you. By speaking to your customers in their local language, you show them that you care and are committed to providing a great travel experience. This attitude can make your tourism business thrive in the global market.
Wrapping Up
No matter which industry you are dealing with—gaming, software, banking, or tourism—the way to expand your operations in different markets is by adapting localization. Do hire a professional translation agency that has a good track record of handling localization projects for your industry.