The 10 Call Tracking Solutions For Marketing Efficiency
If you are in marketing, then you have most probably asked yourself at one point, “Where are all my leads coming from?” or “Is this campaign effective or not?” Well, you’re not alone. In simple terms, call tracking works like a detective and is designed to identify the origin of calls and leads so you don’t have to guess about your campaigns anymore.
Below is a list of the Top 10 Call Tracking Software that will change the way you look at marketing forever without costing you an arm and a leg.
1. CallRail
Of the many numbers apps out there, CallRail has stood out and has been most popular because of it’s intuitive interface and track capabilities. What it does is that it allows you to monitor calls by keyword, record your call and even identify which of your campaigns is yielding the most calls. If you’re new to call tracking, CallRail is sort of the training wheel that is going to help you quickly get started without the feeling of not knowing where to begin.
2. Calltrack.ai
First, there’s Calltrack.ai, which is actually one of the newest companies specializing in the given subject. While other services can identify where calls are coming from and how often they are appearing, what sets Calltrack.ai apart is the additional intelligence it’s able to provide into why customers are behaving the way they are. It has brought distinctive call attribution and tracking functionality into the limelight, especially to the business organizations that need to practice enhanced and automatic call tracking systems. Also, it has internet call tracking features, which make it easier to track the calls, whether inbound or originating from the internet. If you are all about marketing enhanced by artificial intelligence, this is an excellent option to go for.
3. HubSpot
There would be no list without HubSpot. As integrated into CRM, HubSpot’s call tracking allows you to track all calls made, their efficacy, and link those calls to corresponding campaigns. And the best part? There is no need to switch between various platforms; all is gathered in one place, and that’s a cherry on top if simplicity is something you appreciate (which should be a default). 😉
4. CallTrackingMetrics
CallTrackingMetrics is all about getting specific in every aspect of a business. It offers details on call identification in actual time, monitors messages, and can be incorporated with different marketing platforms. However, it’s great for those who enjoy minute analysis but aren’t eager to waste time to find it in the reports. Work smarter, not harder.
5. Invoca
Invoca may be the new best friend for data geeks in the making. It provides you with artificial intelligence solutions so you can understand what is causing the conversions. Invoca does more than simply analyze calls; it makes it possible to know what your customers are thinking, all your crystal ball fantasies included.
6. DialogTech
Looking for flexibility? DialogTech is a solid option. It records calls, provides real-time analysis, and also generates insights. If you’re just running a small campaign or operating a big call center, DialogTech has all the tools you need right now to manage it without having to hire a whole new team.
7. CallFire
Lastly, those that value simplicity will find that CallFire does not disappoint. This software has a simple interface that tends to do call tracking, which is ideal for ssmall-cale businesses. That is not filled with a lot of features that are hard for use, but those are the things that some people find needing to be changed. It’s like a no-nonsense black coffee: basic, efficient, and it does what it is supposed to do.
8. Marchex
want to monitor both the internet and more traditional advertisement approaches? Marchex is the answer. It breaks down call data to the individual call with campaign attribution, so there is no confusion on what campaigns are generating leads. Marchex is a suitable choice for businesses that are using both digital and physical marketing tactics.
9. ActiveDEMAND
Another cheap proposal is ActiveDEMAND, but it is suitable for the companies in the SMB segment. We found it works well with third-party applications, including Google Analytics, offering complete call and conversion tracking. ActiveDemand may not be the cheapest solution on the market, but it is the best performing tool for you if you are ready to invest. You will get the best results!
10. CallAction
In an environment where most processes are automated, CallAction is ideal for use. It monitors the calls made, manages calls, can follow up, and even can text. If time is scarce and you’re in search of a tool that will reduce your load, then CallAction is just the answer you need.
Why Tracking and Call Software is so Important
Even so, you could be wondering, ‘Do I really need call tracking software?’ If you wish to have full visibility of your sources of leads, the answer is yes. From an ad campaign’s inbound calls to the conversion on a landing page, web call tracking tools provide the data that you require to upscale the limit of all your marketing elements.
Final Thoughts
If marketing optimization is your thing, it’s high time that you get call tracking software. From simple tracking to statistics that include artificial intelligence, these tools give both novices and experts everything they need. Begin with one of the best available, like Calltrack.ai, and look how simple it is to route the dots between your promotions and real leads Because, hey, who doesn’t want to look like a marketing genius? You’ve got this.