Packaging Solutions Small E-commerce Businesses Should Try

Starting a business comes with a set of challenges, but setting it up online allows you to prepare yourself to face something harder. However, the only thing that will support you to build your brand recognition is packaging. Packaging is the first thing that people see once they receive their product. It gives them an idea about the inside product, whether it is good or bad. Some people take packaging as a covering, but in general, this is a way to do free promotion of your brand. Having a small e-commerce brand is not a bad thing, but the thing that matters is your presentation. I am going to show you the best packaging solutions that not only increase your brand value but also save you money. 

Packaging for Small eCommerce Businesses

Choosing the right packaging is crucial for small e-commerce businesses. No doubt protection is an essential factor for online brands, but building brand identity is also vital. Selling products online needs protection to make sure that customers receive their items in perfect condition. 

• Sustainability: Using eco-friendly packaging is a way to build strong relationships with environmentally conscious customers. With the rising issue of environmental destruction, more and more people have started preferring organic products.
• Low-Budget: Limited-level e-commerce businesses demand low-priced packaging. Finding low-priced packaging does not mean overlooking appearance. Try to apply those practices to incorporate packaging that looks good without burdening your pocket.
• Provide Protection: E-commerce brands are more conscious about protecting their products. During shipping, their products face many outside forces that may cause damage. When choosing packaging for your small e-commerce store, consider using good-quality material that ensures protection.
• Memorable Experience: The most exciting part of ordering products online is unboxing. The more surprising your unboxing is, the more chances that customers will revisit your store. So providing a memorable unboxing experience in your customized flexible packaging will result in a long-lasting experience for your customers. 

Must-have Packaging Material 

Choosing a custom packaging manufacturer is essential while running an online store. Good quality material ensures that your customer will receive the product in perfect condition. Delivering products in their original condition is the main goal of every e-commerce brand, whether they are big or selling services at a limited level. Material is also part of the band’s identity; when brands consistently use the same kind of material in their packaging, it builds a strong identity.

• Tissue Paper: To protect the product from scratches, there is no perfect option compared to tissue. Wrapping the tissue paper around your product not only gives protection but also provides the feel of a premium product.
• Bubble Wraps: Avoiding product breakage during shipping is possible with the use of bubble wraps. It consists of a plastic sheet having a lot of air-filled bubbles on the upper side of the layer that provide cushioning to the product that is warped inside. 
• Poly Bags: These are bags made of plastic that provide protection against moisture and dirt for the product packed inside. They are considered the perfect option for non-fragile items. When packaging your goods, they provide a clean look at a low price, which is the main requirement for a small e-commerce brand. 
• Mailer Boxes: In the e-commerce industry, mailer boxes act as tools they use to deliver their items safely to their customers. One feature that makes them the most ideal option for online brands is providing robust strength. Small brands normally deal in delicate products that need protection, which can only be provided by mailer boxes. 

Leverage Branding

Branding makes your brand recognizable in the crowded market and reflects your brand’s identity. Elements like fonts, logos, and colors collectively work together to make your product stand out. Moreover, the logo is like your brand signature that has its own value, and no one has the right to use it as it belongs to you. 

• Environmentally-friendly Packaging: With the use of eco-friendly packaging, you are more likely to grab the attention of a larger audience. It becomes part of your branding if you use them regularly. Incorporating sustainable packaging gives a clear message that shows how much you take this matter so seriously. 
• Personalize Boxes: Let your customer feel special by offering them customization for their packaging. Having access to use any kind of font, graphic, shape, and color evokes their emotion. Offering personalized boxes allows them to build a deeper connection with your brand.
• Finding the Vendor: Choosing the right packaging vendor will help to develop strong branding. So, make sure to go with the one that understands your values. Customers start giving respect to products having high-quality packaging, resulting in grabbing good sales from the market.